The Canadian Federation of Students developed the No Means No campaign many years ago to raise awareness and to reduce the occurrence of sexual assault, acquaintance rape, and dating violence. The campaign consists of various awareness materials, including research reports on the incidence of sexual violence in Canada, buttons, stickers, posters, and postcards.
The campaign continues to be popular on campuses and in the greater community, with thousands of materials circulated across Canada every year. In addition, the Federation has given permission to various filmmakers and television producers to use materials from the campaign in their works.
No Means No has succeeded in changing the culture surrounding acquaintance rape and dating violence in Canada. It was not long ago that the campaign launch was met by a counter-protest with men on university and college campuses carrying placards that proclaimed slogans like “No means Yes.”
Today, thanks in large part to public education provided through the No Means No campaign, people have a greater understanding of their rights and responsibilities in sexual relationships. However, date rape and dating violence continue to occur on campuses and in our communities, emphasizing the need for continued education and promotion of this campaign (CFS Website:2012).